RMCR Strategic Planning Session 2
The Slide Deck walks you through the process as does the text below. If you have questions please contact us and we can have a brief conversation that will allow you to go through this process yourself if you like.
Year End Fundraising Sprint Workshop: Small Changes That Yield Large Returns
Objective: Incremental and achievable fine tuning of your year-end giving campaign and learn the strategies of your peers.
Thursday Nov. 6th
10.45 AM - 12:15PM (90 minutes)
(ED/GMs, DEVO, MAR/COMM)
PRESENTER: Bill Sundahl: Z&W Unlimited, For Purpose Consulting
Overview
This interactive working session is designed for community radio professionals who already run year-end giving campaigns and are ready to refine them. Participants will use structured worksheets (digital or printed) to identify and implement seven small changes that can significantly improve donor engagement and results. The session begins with a brief overview of regional best practices before moving into hands-on work with prompts for each area.
Why This Matters
Community radio thrives on relationships, not transactions. These small refinements will help stations strengthen donor trust, increase campaign efficiency, and boost long-term sustainability across the RMCR network.
Notes and Prep Needed:
This is a working session assuming participants already understand general year-end fundraising basics.
Make a copy of this document and save it in your drive folder.
Print if you would rather.
Z&W will have a few printed copies at the conference.
Bring a digital device to make notes in your copy of this document.
Laptop, Tablet, etc. OR if you printed it bring it and your pen/pencil.
Schedule:
5 minute: Brief presentation of who I am and what we are going to do
5 Minute: Quick around the room introductions
60 minutes: Hands on work to identify the current state and updates to make in these 7 areas related to year end giving.
Clarify Your Story
Segment and Personalize
Simplify the Giving Process
Activate On-Air Talent
Use Multi-Channel Momentum
Track & Share Progress
Steward and Retain
20 min: End session with 15 min to RMCR Resource Swap:
Quick round where people share one resource (template, partner, or tool) that others could use immediately.