For Purpose Consulting
Nonprofit is a tax status, not a business model.
Making an impact since 2021.
Headquartered in Kansas City, Z&W specializes in community media, public media, nonprofit news and arts organizations. Our areas of practice include fundraising, operational resilience, event strategy and planning, and nonprofit media training.
We value growing relationships with national organizations from our Midwest partners to clients all over the country, from Silicon Valley to rural Florida.
Why do we do this?
Nonprofits have been filling the gaps in our society for well over a century, toiling away in the spaces between - where the market sees no financial benefit, and government has either no way, or will, to provide the needed services.
This is where we show up, step up and stand out.
If not us then who?
Areas of Practice.
Nonprofit Media Training & Support
Telling your story directly to the people who you want to hear it is not as easy as it sounds.
Will this messaging be confused as news? Will this turn off our base as we reach for a new audience? How do I pitch what we do on the air? How do I write an effective underwriting script? Will the FCC be okay with this? What can I do to increase the reach of this on-air program? Should this be a podcast?
Amplify the voices of those you serve. Spotlight your success. Share what you have learned with your peers. Spotlight the support of your funders.
Let our experience help you maximize your impact.
Fundraising Operations Evaluation & Support
Strong Roots. That is what we all need to grow to be sustainable and stable enough to weather the inevitable issues that all organizations face.
Fundraising wellness evaluations, projects, membership programs, financial systems, donor management software, expense tracking, internal communications, donor stewardship, succession planning, staffing the right roles, chart of account are all important things, but which are the most important?
Whether you're a startup or an established organization, having an experienced professional take an impartial look can be a great benefit.
Let our experience help you maximize your impact.
Fundraising Program Evaluation & Support
“But we have always done it that way.”
We have all heard it, but unfortunately that is not a strategy.
Does this program align with our mission? What are the skills needed in the people doing this work? Am I paying my people enough? Is this a sustainable program? Does this program benefit our organization directly or indirectly? Will I be able to stick to my program budget? Do actually we the have funding to do this? How have we spent the grant funding for this program?
Let our experience help you maximize your impact.
Event Evaluation, Planning & Support
Fundraiser, friendraiser, marketing effort, programming? Do we know who the intended audience is for our event? Are we capitalizing on the fact that we have all these people who love what we do standing right in front of us? Lots of people came last time, what happened? Did we account for the staff time in this budget? Could this be virtual instead?
It boils down to this: events take a lot of energy and time to produce effectively. To be good stewards of our supporters, they must be worth the effort.
Let our experience help you maximize your impact.